Facebook Reviews Setup

Connect your Facebook Business Page to monitor recommendations, automate review requests, respond to customer feedback, and balance review generation across Google and Facebook.

Prerequisites

Before connecting your Facebook Page, confirm you have:

• A published Facebook Business Page (not a personal profile or unpublished page)
• Admin rights on the Facebook Page you plan to connect
• Admin access to your GoHighLevel sub-account
• Browser pop-up blocker disabled (required for OAuth flow)
• Reputation module enabled in your sub-account (visible in left-hand navigation)

Connect Your Facebook Page

Link your Facebook Page to enable review sync, direct response posting, and automated review request campaigns.

Navigate to Integrations

• Log in to your GoHighLevel sub-account
• Click Settings in the left-hand menu
• Click Integrations in the Settings menu
• Scroll to locate the Facebook section in the integration list

Authorize the Connection

• Click the Connect button next to Facebook
• A Facebook permissions pop-up will open in your browser
• Log in with the Facebook account that has Admin access to the target Page
• Select the Facebook Page you want to link from the list of available pages
• Accept all permission prompts when asked to authorize access
• Click Continue to complete the authorization

Confirm the Connection

• Return to the Integrations page in Settings
• You should see a green Connected badge next to your Facebook Page name
• The platform will begin pulling in existing recommendations within a few minutes

If you have already connected Facebook through the Social Planner or Listings module, the platform reuses the same OAuth token. You do not need to authenticate a second time.

Alternative: Connect via Listings

You can also connect your Facebook Page from the Listings dashboard:

• Navigate to Reputation > Listings
• Under Your Account, click the link that reads “Your Entities are not set up on Google and Facebook yet. Link Now”
• Click the Connect button next to Facebook Page
• Follow the same authentication flow described above
• A green Connected badge confirms the integration

Configure Review Monitoring

Set up your dashboard and alerts to stay on top of incoming Facebook recommendations.

Access the Reviews Dashboard

• Navigate to Reputation > Reviews from the left-hand menu
• Use the Source filter to show only Facebook reviews, or leave it set to All to see reviews from every connected platform
• Each review displays:
  • Reviewer name and profile photo
  • Recommendation type (positive or negative)
  • Review text
  • Date posted
  • Response status (Replied or Not Replied)

Enable Email Notifications

• Navigate to Reputation > Settings
• Locate the Notifications section
• Toggle on Email Notifications
• Enter the email address where review alerts should be sent
• Choose notification frequency: Real-time (immediate alerts) or Daily digest (one summary email per day)
• Click Save

Set Up Workflow-Based Alerts

For advanced notification routing based on review sentiment:

• Navigate to Automation > Workflows
• Click Create Workflow
• Add the Review Received trigger
• Apply filters:
  • Review Source: Select Facebook
  • Review Rating: Filter by recommendation type (Positive or Negative)
• Add an action:
  • Send Internal Notification to alert team members immediately
  • Send Email to the account manager with review details
  • Send SMS to the location owner for urgent escalations
• Save and publish the workflow

This ensures high-priority reviews (especially negative ones) get immediate attention while routine positive feedback flows through the standard dashboard.

Configure Review Response Management

Set up systems to respond quickly and professionally to every Facebook recommendation.

Create Response Templates

Build saved templates for common review scenarios to speed up your workflow:

• Create templates for:
  • Positive recommendation thank you responses
  • Responses to service-specific compliments
  • Empathetic replies to negative recommendations
  • Follow-up prompts for customers who left brief feedback
• Include personalization merge fields like {{contact.first_name}} where applicable

Store these templates in a document for easy copy-paste, or memorize key phrases for common scenarios.

Respond to Reviews Manually

• Navigate to Reputation > Reviews
• Locate the review you want to respond to
• Click on the review to expand the detail view
• Type your response in the Response text field
• Click Send to publish your response on Facebook

Your reply appears on your Facebook Page immediately. Aim to respond within 24 hours for best results.

Enable Reviews AI (Optional)

For AI-generated response suggestions:

• Navigate to Reputation > Settings > Reviews AI
• Toggle on Enable Reviews AI
• Set your Tone Preferences: Formal, Casual, or Balanced
• Set your Response Style: Concise or Detailed
• Click Save

Once enabled, click the AI Reply button when viewing any review to generate a draft response based on the review content and sentiment. Edit if needed, then send.

Enable Auto-Pilot Mode (Optional)

For high-volume locations, Auto-Pilot Mode automatically generates and publishes responses to new reviews:

• In Reputation > Settings > Reviews AI, toggle on Auto-Pilot Mode
• Configure response rules:
  • Auto-respond to positive recommendations: Automatically thank positive reviewers
  • Flag negative recommendations for manual review: Negative feedback always deserves personal attention
• Set a Wait Time before sending each response (for example, 2 to 4 hours) to make replies feel more natural
• Add a Custom Footer to every automated response (such as your business name or a thank-you note)
• Choose which platforms to auto-respond on: Facebook, Google, or both
• Click Save

Always audit auto-responses periodically to ensure quality and accuracy.

Set Up Automated Review Requests

Build a workflow that automatically sends Facebook review requests to customers after positive interactions.

Get Your Facebook Review Link

• Navigate to Reputation > Settings > Review Link
• The platform generates a unique review link that directs contacts to your Facebook Page’s recommendation prompt
• If using Review Balancing (see below), this link automatically distributes between Google and Facebook
• If using Facebook only, confirm that the link points to your Facebook Page

Build Your Review Request Workflow

• Navigate to Automation > Workflows
• Click Create Workflow
• Name your workflow (for example, “Facebook Review Requests After Appointment”)
• Add a Trigger based on your use case:
  • Appointment Status Changed to “Completed”
  • Invoice Paid
  • Pipeline Stage Changed to a success stage
  • Contact Tag Applied for satisfied customers
• Add a Wait step (for example, 2 to 4 hours after the trigger event) so the request arrives after the customer has had time to reflect on their experience
• Add a Send SMS or Send Email action
• Include your review request message with the merge token {{reputation.review_link}}
• Save and publish the workflow

Sample SMS message: “Hi {{contact.first_name}}, thanks for choosing us today! If you had a great experience, we would love your recommendation on Facebook: {{reputation.review_link}}“

Configure Follow-Up Reminders

For maximum response rates:

• Add a second Wait step (5 to 7 days after the initial request)
• Add an If/Else Branch to check if the contact has already left a review
• Send a follow-up reminder if no review was submitted

This ensures you capture reviews while the experience is fresh and follow up once without being intrusive.

Enable Review Request Balancing

If you collect reviews on both Google and Facebook, Review Request Balancing distributes review requests between the two platforms to build a strong presence on each.

Enable and Configure Balancing

• Navigate to Reputation > Settings > Review Link
• Toggle on Enable Review Balancing
• Click Configure Balance to set the distribution ratio
• Adjust the percentage split (for example, 60% Google, 40% Facebook)
• Click Save

The default ratio when balancing is first enabled is 50% Google and 50% Facebook. You can adjust this ratio at any time based on which platform needs more attention.

When balancing is enabled, the {{reputation.review_link}} merge token in your workflows automatically routes contacts to the appropriate platform based on your configured ratio.

Set Up Review Widgets for Your Website

Display Facebook recommendations alongside Google reviews on your website to build social proof.

Create a Review Widget

• Navigate to Reputation > Widgets
• Click + Create Widget
• In the Layout tab:
  • Set Review Source to Facebook (or All to display both Google and Facebook reviews)
  • Choose a Widget Type: Grid, Carousel, Slider, List, or Floating Badge
  • Set Minimum Ratings to filter by recommendation type (Positive only)
  • Set Max Number of Reviews (recommended: 6 to 12)
• In the Content tab:
  • Toggle on Title and enter a heading (for example, “What Our Customers Say”)
  • Optionally add a Description below the heading
  • Toggle on Header to display aggregate rating and total review count
• In the Appearance tab:
  • Choose a Theme: Light, Dark, or Custom
  • Select a Font that matches your website
  • Customize colors if using Custom theme
• Click Save

Embed the Widget on Your Website

For HighLevel-built sites:

• Open your site or funnel page in the builder
• Drag the Reviews element onto your page
• Position and save

For external websites (WordPress, Squarespace, Wix, etc.):

• In the widget builder, click the Code icon
• Use the dropdown to select the correct widget
• Click Copy Code
• Paste the code into a Custom HTML block on your website
• Save and publish your page

The widget displays immediately and updates automatically as new Facebook recommendations come in.

Share Reviews on Social Media

Turn your best Facebook recommendations into social media content using the Social Planner integration.

• Navigate to Reputation > Reviews
• Find a review you want to share
• Click the Share icon on the review card
• The Social Planner opens with the review text pre-loaded into a post template
• Customize the post, select your social channels (Facebook, Instagram, LinkedIn, etc.)
• Schedule or publish immediately

Sharing positive reviews as social posts amplifies your reputation and gives your content calendar authentic, customer-driven material.

Test Your Setup

Verify that all components of your Facebook Reviews integration are working correctly.

Test Review Sync

• Navigate to Reputation > Reviews
• Use the Source filter to show only Facebook reviews
• Confirm that all existing Facebook recommendations appear in the dashboard
• Check that review details (recommendation type, text, reviewer name, date) display correctly

Test Response Posting

• Locate a test review (preferably an older one) in the dashboard
• Click on the review to open the detail view
• Type a test response in the reply field
• Click Send
• Visit your Facebook Page directly to confirm the response appears

Test Review Request Workflow

• Create a test contact with your own phone number or email
• Manually trigger the workflow (or simulate the trigger event, such as marking an appointment as completed)
• Confirm you receive the review request message
• Click the review link and verify it opens to your Facebook Page’s recommendation prompt

Test Widget Display

• Visit the page where you embedded the review widget
• Confirm that Facebook reviews are visible and rendering correctly
• Check that recommendation status, review text, reviewer names, and dates display properly
• View the page on mobile to verify responsive behavior

Test Review Balancing (If Enabled)

• Trigger your review request workflow multiple times with different test contacts
• Track which review platform each contact is directed to
• Confirm that the distribution matches your configured ratio (for example, 60% Google, 40% Facebook)

Next Steps

Now that your Facebook Reviews integration is live, you can expand your reputation management strategy:

• Set up Review Monitoring to track reviews across all platforms in one dashboard
• Configure Google Reviews integration to balance review generation across platforms
• Build workflows that tag contacts based on review submission or recommendation type
• Create internal notifications that alert your team when negative reviews come in
• Schedule weekly reputation audits to monitor response rates, review velocity, and overall recommendation trends