Review Monitoring Setup

Centralize review tracking, monitoring, and response management across Google, Facebook, Yelp, TripAdvisor, and over 50 other platforms in a single dashboard with AI-powered responses and competitor benchmarking.

Prerequisites

Before setting up review monitoring, make sure you have:

Admin access to your GoHighLevel sub-account
Direct URLs to your business listings on the review platforms you want to monitor (for example, your Yelp business page URL, TripAdvisor listing URL)
Connected Google Business Profile and Facebook Page integrations (if monitoring those platforms)
Email address for receiving review notifications

Connect Core Review Platforms

Start by integrating Google and Facebook, the two most impactful platforms for local businesses.

Connect Google Business Profile

Navigate to Settings > Integrations
Locate Google Business Profile
Click Connect
Sign in with the Google account that has Owner or Manager access
Select your business location
Accept all permission prompts
Verify the Connected badge appears

Connect Facebook Page

Navigate to Settings > Integrations
Locate Facebook
Click Connect
Log in with your Facebook credentials
Select the Facebook Page you want to link
Accept permission prompts
Verify the Connected badge appears

These integrations enable direct response posting, real-time sync, and advanced features like workflow triggers and review balancing.

Integrate Additional Review Platforms

Add other review sources to consolidate all feedback in one dashboard.

Add a Review Platform

Navigate to Reputation > Settings
Click the Integrations tab
Scroll through the list of supported platforms (Yelp, TripAdvisor, Healthgrades, Zillow, HomeAdvisor, etc.)
Click the platform you want to add
Enter the full URL to your business listing on that platform (for example, https://www.yelp.com/biz/your-business-name-city)
Click Integrate

The system will immediately begin pulling in existing reviews from that platform. New reviews will sync automatically on a regular schedule.

Verify Integration Status

Remain in Reputation > Settings > Integrations
Check that the newly added platform shows a Connected or Active status
Navigate to Reputation > Reviews
Use the Source filter to verify reviews from the new platform appear in your dashboard

Repeat this process for every review platform where your business has a presence. The more sources you integrate, the more complete your reputation picture becomes.

Configure Review Alerts and Notifications

Set up alerts so your team never misses new reviews.

Enable Email Notifications

Navigate to Reputation > Settings
Locate the Notifications section
Toggle on Email Notifications
Enter the email address where review alerts should be sent (you can add multiple addresses separated by commas)
Choose notification frequency:
- Real-time: Receive an email immediately when a new review comes in
- Daily digest: Get a summary of all new reviews once per day
Click Save

Configure In-App Alerts

In Reputation > Settings, toggle on In-App Notifications
New review counts will appear directly in the Reputation section badge in the left navigation
Click the badge to jump directly to unread reviews

Set Up Workflow-Based Alerts

For advanced notification routing based on review sentiment:

Navigate to Automation > Workflows
Click Create Workflow
Add the Review Received trigger
Apply filters:
- Review Source: Select specific platforms or “All”
- Review Rating: Filter by star rating (for negative reviews, set to 1 or 2 stars for Google; for Facebook, set to “Negative”)
Add an action:
- Send Internal Notification to alert team members immediately
- Send Email to the account manager with review details
- Send SMS to the location owner for urgent escalations
- Add Tag to the contact record (if the reviewer is in your contact database)
Save and publish the workflow

This ensures high-priority reviews (especially negative ones) get immediate attention while routine positive feedback flows through the standard dashboard.

Enable Reviews AI

Reviews AI generates personalized response suggestions and can automatically reply to reviews on your behalf.

Enable AI-Suggested Responses

Navigate to Reputation > Settings > Reviews AI
Toggle on Enable Reviews AI
Set your Tone Preferences:
- Formal, Casual, or Balanced
Set your Response Style:
- Concise or Detailed
Click Save

Once enabled, you will see an AI Reply button when viewing any review. Click the button to generate a draft response, edit if needed, and send.

Enable Auto-Pilot Mode (Optional)

For high-volume locations, Auto-Pilot Mode automatically generates and publishes responses without manual approval:

In Reputation > Settings > Reviews AI, toggle on Auto-Pilot Mode
Configure response rules:
- Auto-respond to 4 and 5-star reviews: Automatically thank positive reviewers
- Flag 1, 2, and 3-star reviews for manual review: Negative feedback always deserves personal attention
Set a Wait Time before sending each response (for example, 2 to 4 hours) to make replies feel more natural
Add a Custom Footer to every automated response (such as your business name or a thank-you note)
Choose which platforms to auto-respond on: Google, Facebook, or both
Click Save

Auto-Pilot is ideal for businesses that receive dozens of reviews weekly. Always audit auto-responses periodically to ensure quality and accuracy.

Set Up Competitor Analysis

Benchmark your reputation against up to three competitors using real-time review data.

Add Your Business

Navigate to Reputation > Competitor Analysis
Click + Add Your Business
Search for your business by name or address
Select your business from the search results
Confirm the selection

Add Competitors

Click + Add Competitor (you can add up to three)
Search for a competitor business by name or address
Select the competitor from the search results
Repeat for additional competitors
Click Save

The dashboard now displays side-by-side comparisons including:

Google star ratings for your business and competitors
Total review volume for each business
Rating trends over time
Platform-specific breakdowns (Google, Facebook, TripAdvisor, etc.)

All competitor data refreshes automatically. Check this dashboard monthly to spot market trends and identify opportunities for improvement.

Configure the Reviews Dashboard

Customize your review monitoring workspace for efficient management.

Set Default Filters

Navigate to Reputation > Reviews
Use the Source filter to select which platforms to display (All, Google only, Facebook only, etc.)
Use the Rating filter to isolate specific star ratings (useful for prioritizing negative reviews)
Use the Response Status filter to show only reviews that need replies
Use the Date Range filter to focus on recent reviews or analyze specific time periods

The dashboard remembers your filter preferences for future sessions.

Enable Desktop Notifications (Optional)

If your browser supports desktop notifications:

Click the notification icon in the top-right of the platform
Grant permission when prompted
You will receive browser pop-ups when new reviews come in, even if the platform is not your active browser tab

Test Your Setup

Verify that review monitoring is working correctly across all integrated platforms.

Verify Review Sync

Navigate to Reputation > Reviews
Use the Source filter to check each connected platform individually
Confirm that existing reviews from each platform are visible
Check that review details (star rating, review text, reviewer name, date) display correctly

Test Response Posting

Locate a test review (preferably an older one) on Google or Facebook
Click on the review to open the detail view
Type a test response in the reply field
Click Send
Verify the response publishes to the source platform (check Google Business Profile or Facebook Page directly)

For platforms other than Google and Facebook, verify that review data is pulled in correctly. You will need to respond directly on those platforms, as the system monitors but does not post replies.

Test AI Response Generation

Click on any review
Click the AI Reply button
Verify that a contextual response is generated based on the review content and star rating
Regenerate the response a few times to see variation
Edit the generated response and click Send to publish

Test Workflow Triggers

Create a test workflow with the Review Received trigger
Add a simple action like Send Internal Notification to your email
Apply a filter for a specific star rating or platform
Trigger a test by leaving a review on a connected platform (or wait for a new real review to come in)
Confirm that the workflow fires and the notification is sent

Check Competitor Analysis Dashboard

Navigate to Reputation > Competitor Analysis
Verify that your business and all added competitors display correctly
Check that star ratings, review counts, and trend charts populate with data
Confirm that the comparison metrics update regularly

Next Steps

Now that your review monitoring system is configured, you can expand your reputation management strategy:

Set up Review Requests to proactively generate new reviews through automated campaigns
Configure the Review Widget to display reviews on your website and build social proof
Explore Google Reviews integration features for advanced GBP management
Build workflows that tag contacts based on review sentiment, create tasks for follow-up, or trigger recovery campaigns for negative reviewers
Schedule weekly reputation audits to monitor response rates, review velocity, and competitor performance