Social RSS

Social RSS automatically publishes RSS or Atom feed items to connected social media channels, turning blog articles, podcast episodes, and YouTube videos into social posts without manual effort. Connect your feed to the Social Planner, configure update frequency and channel selection, and the system monitors your feed on a schedule you define. Every new item becomes a ready-to-publish social update across Facebook, Instagram, LinkedIn, Google Business Profile, and Pinterest. This creates an always-on distribution engine that keeps channels active and rewards consistent posting with improved algorithmic reach.

What Social RSS Does

Social RSS connects RSS 2.0 or Atom feeds to the Social Planner and automatically publishes new items to selected social channels. The system checks your feed at intervals you define (every 5 minutes to once daily), pulls up to 5 new items per check, and creates social posts with titles, optional descriptions, and custom ending text for branding consistency. Supported platforms include Facebook Pages, Instagram Business, LinkedIn Profiles and Pages, Google Business Profile, and Pinterest. X (formerly Twitter) is not supported due to API restrictions.

Feed sources: WordPress sites (/feed appended to URL), Tumblr blogs (/rss appended), Blogger sites (/feeds/posts/default appended), Medium publications (/feed/ inserted before publication name), YouTube channels (channel URL as direct feed), built-in Blogs (automatic RSS generation), and any content source generating valid RSS 2.0 or Atom feeds. Common use cases include blog articles, podcast episodes, YouTube videos, industry news feeds, and e-commerce product announcements.

Configuration workflow: Navigate to Marketing > Social Planner > New Post > RSS Post, paste your feed URL, select connected social accounts, add optional ending text (hashtags, brand mentions, CTAs), set update frequency, configure maximum posts per check (1 to 5), and choose whether to include item descriptions. The multi-item preview shows up to 5 items so you can review formatting before saving.

Post management: RSS-generated posts appear in the Social Planner calendar alongside manual posts, giving you a unified view of all content. Edit configurations to adjust feed URL, selected channels, ending text, update frequency, or maximum posts. Pause configurations temporarily during website migrations or content audits, then resume without losing settings.

Key Configuration Options

Update frequency: Choose check intervals from every 5 minutes to once daily. Match frequency to your publishing cadence. Blogs posting one to three articles weekly benefit from once or twice daily checks. High-volume news feeds need shorter intervals for timely distribution. More frequent checks mean faster publishing after content creation; less frequent checks reduce post volume for feeds that update multiple times daily.

Maximum posts per check: Select 1 to 5 posts per check interval. The system pulls the most recent new items and publishes each as an individual social post. Items already posted never republish, preventing duplicate content. Limit maximum posts to 1 or 2 for high-volume feeds to avoid flooding channels.

Post endings: Add custom text to every RSS post for branding consistency and discoverability. Branded hashtags, short CTAs like “Read the full article,” and brand mentions appear after the feed item’s title and link. Keep ending text short and relevant to boost engagement without cluttering posts.

Description inclusion: Enable Include Description to publish posts with both title and description from the RSS feed. Disable for shorter, title-only posts with links. Title-only posts work well for platforms with shorter format preferences. Including descriptions provides more context for LinkedIn and Facebook where longer posts perform well.

Power Features

Multi-feed strategy: Create multiple RSS post configurations, each with independent feed URL, selected channels, schedule, and settings. Examples: company blog feed posting to all business accounts, industry news feed posting to LinkedIn only for thought leadership, YouTube channel feed posting to Facebook and Instagram, partner blog feed posting curated content with branded hashtags. No hard limit on the number of RSS feeds you can monitor.

Blog-to-social pipeline: Built-in Blogs generate RSS feeds automatically. Connect this feed to RSS Post for seamless content pipelines. Publish a blog post, the RSS feed updates immediately, Social Planner detects the new item at the next check interval, and social posts publish to all selected channels with no manual steps after initial setup.

Content calendar coordination: RSS-generated posts appear alongside manually scheduled posts in the calendar view. Plan your content mix by seeing which days already have automated posts and where to add manual content for variety. Combine automated RSS posts with original commentary, behind-the-scenes content, and engagement posts for balanced social presence.

Feed validation and troubleshooting: The system validates feed URLs to confirm RSS 2.0 or Atom XML format. Invalid URLs returning HTML webpages fail validation. Empty feeds with no items produce no posts. Missing images in posts indicate missing Open Graph tags (og:image, og:title, og:description) on source pages. Delayed posts result from infrequent check intervals. Duplicate content suggests the feed generates new unique entries for the same content after URL changes or updates.

Pro Tips

• Match update frequency to publishing cadence by checking feeds once or twice daily for blogs posting one to three articles weekly. Avoid checking every 5 minutes if your feed rarely updates.
• Ensure source pages have strong Open Graph tags before connecting feeds. Visual quality of automated posts depends on og:title, og:description, and og:image tags. Verify proper link previews by sharing URLs on social media manually first.
• Start with your own content feeds first to verify formatting and flow work correctly before connecting external feeds. Set up RSS auto-posting for your blog, podcast, or video channel to ensure original content gets distributed consistently.
• Combine RSS posts with manual content for variety. Use the calendar view to balance automated and manual posts across the week. Automated posts maintain consistency, but original commentary and engagement posts keep your social presence dynamic.
• Test with a single channel before scaling by starting with one social account, monitoring results for a few days, then expanding to additional channels once everything looks correct.

Common Questions

Can I change the update frequency after creating an RSS post?

Yes. Edit the RSS post configuration at any time to adjust the Update Time dropdown. Changes take effect immediately on the next scheduled check.

Will the same article be posted multiple times?

No. The system tracks which feed items have already been published. If there is no new content in the feed since the last check, nothing is posted. Each item is published exactly once.

Which social networks are supported for RSS posts?

All networks available in the Social Planner are supported except X (formerly Twitter), which is excluded due to API restrictions. Supported platforms include Facebook Pages, Instagram Business, LinkedIn Profiles and Pages, Google Business Profile, and Pinterest.

Can I customize the post caption for each individual item?

No. RSS posts are generated automatically based on the feed item’s title, optional description, and your configured “End with” text. If you need fully customized captions for specific content, create a manual post in the Social Planner instead.

Can I use the RSS feed from the platform’s built-in blog?

Yes. The blogging feature generates an RSS feed automatically for each blog site. This is one of the most popular use cases: publish a blog post and have it auto-shared across all your social channels without any manual work.