Funnel Builder

The Funnel Builder creates linear, conversion-focused page sequences that guide visitors toward a single action: booking a call, opting into your list, or buying a product. Unlike websites with navigation menus and multiple exit points, funnels eliminate distractions and focus every visitor on one clear next step. Build from scratch, import a template, or let AI generate a complete funnel in minutes.

What Funnel Builder Does

A funnel is a series of connected pages, each with one purpose. Common structures include opt-in funnels (landing page plus thank-you page), sales funnels (sales page, order form, upsell, confirmation), and webinar funnels (registration, replay, offer page). You control the entire visitor journey from first click to conversion.

The drag-and-drop editor lets you add headlines, images, videos, forms, countdown timers, testimonials, and order forms. Every element is fully customizable. Forms connect directly to your CRM and trigger workflows. Order forms process payments through Stripe. Split testing compares page variations to find the highest-converting design.

Built-in analytics track page views, opt-in rates, and conversion rates for every step. You see exactly where visitors drop off and which pages drive results.

Key Configuration Options

Access the builder: Navigate to Sites > Funnels, click New Funnel, and choose From Blank, Funnel AI, or From Templates.

Add funnel steps: Click Add New Step to add pages like landing pages, order forms, upsells, or thank-you pages. Name each step clearly (Opt-In Page, Order Form, Thank You).

Connect a custom domain: Go to Settings > Domains > Connect a Domain, enter your subdomain, add the CNAME or A record at your registrar, and verify. SSL certificates provision automatically.

Enable split testing: Open any step, click Create Variation, duplicate the page, change one element (headline, image, button), set traffic split to 50/50, and publish. The system tracks which variation converts better.

Add tracking scripts: Go to Funnel Settings > Tracking Code to add Facebook Pixel, Google Analytics, or Google Tag Manager. Add scripts at the funnel level (applies to all pages) or page level (applies to one step).

Power Features

Order forms with upsells: Add a two-step order form to collect contact info (step 1) and payment details (step 2). This captures leads even if they abandon checkout. After purchase, present upsell pages with premium offers or downsell pages with lower-priced alternatives.

Evergreen countdown timers: Create urgency without fixed deadlines. Timers reset for each visitor, showing a personalized countdown that drives action without requiring live launch dates.

Form-to-automation connection: Link forms to workflows that send confirmation emails, add tags, create opportunities, or enroll contacts in nurture sequences. Every lead captured gets instant follow-up.

Mobile responsiveness controls: Toggle to mobile preview mode, adjust font sizes and spacing, and use visibility settings to show or hide elements on specific devices. Duplicate sections to create separate desktop and mobile layouts.

SEO metadata per page: Set page title, meta description, URL slug, Open Graph image, and favicon for every step. Each page can rank independently in search engines and display custom previews when shared on social media.

Pro Tips

Test one variable at a time. Change the headline OR the image OR the button, not all three. Run tests for at least 7 days or 100 visitors per variation before declaring a winner.
Keep funnels short. Most high-converting funnels have 2 to 4 steps. Every additional page increases drop-off.
Match your ad to your landing page. If your ad says “Free Strategy Session,” your headline must say the same thing. Mismatched messaging kills conversions.
Compress images before uploading. Large files slow load times, which increases bounce rates. Aim for under 3 seconds per page.
Use subdomain

s for funnels (go.yourdomain.com, start.yourdomain.com) to keep your main site separate and track funnel traffic independently.

Common Questions

What is the difference between a funnel and a website?

A funnel is a linear sequence focused on one conversion goal per page. A website is a multi-page structure with navigation menus and multiple entry/exit points. Use funnels for campaigns and offers. Use websites for your general online presence.

Can I duplicate an existing funnel?

Yes. Click the three-dot menu on any funnel card and select Clone. This creates an exact copy with all pages, elements, and settings. Use clones to create variations for different audiences or offers.

How do I connect forms to workflows?

Go to Automation > Workflows, create a new workflow, add the Form Submitted trigger, select the specific form from your funnel, and add follow-up actions like send email, send SMS, add tag, or create opportunity.

Can I add custom code to a funnel?

Yes. Use the Custom Code element or add scripts in Funnel Settings > Tracking Code. This lets you embed third-party widgets, custom styling, or advanced tracking like Facebook Pixel events.

How do I track conversions from Facebook Ads?

Add your Facebook Pixel ID in Funnel Settings > Tracking Code. Place the base pixel code at the funnel level. Add specific event codes (Lead, Purchase, Schedule) on thank-you or confirmation pages where conversions occur.